That's because studios, mostly led by male executives, tend to go with what has worked before and seem to think that men choose what to see, and their girlfriends and wives go along. Since the start of the pandemic, there have been some hits, nearly all of them superhero or action sequels aimed at male audiences. MONDELLO: And in response, "Barbie's" Greta Gerwig and Margot Robbie tweeted photos of themselves holding tickets to see "Mission Impossible." Call it a Hollywood love fest for an expanded marketplace. TOM CRUISE: It'll probably be, like, "Oppenheimer" first and then "Barbie." The industry is so pleased that on Friday, "Dead Reckoning" star Tom Cruise told an interviewer he was planning a personal Barbenheimer double feature. And as those four movies sold out, overflow crowds filled up whatever was in smaller auditoriums. The surprise indie hit "Sound Of Freedom" matched that number. "Mission Impossible: Dead Reckoning" still raked in a perfectly respectable $20 million. And while usually a big blockbuster swamps everything else at the multiplex, Barbenheimer's rising tide lifted all boats. Christopher Nolan's "Oppenheimer," about the father of the atom bomb, was no bomb at the box office with $80 million, a serious talky drama that opened better than the summer's "Mission Impossible" and "Indiana Jones" sequels. Thirty million people turned out to see movies this weekend, about half of them for Greta Gerwig's $155 million blockbuster "Barbie." It scored the top opening weekend of 2023 and the top opening ever for a film directed by a woman. And a three-hour biopic to pack cinemas that superheroes have been leaving half-empty since the start of the pandemic. So what does the triumph of Barbenheimer tell us about the state of the movie biz? We asked NPR's Bob Mondello.īOB MONDELLO, BYLINE: Leave it to a hot-pink comedy. The films "Barbie" and "Oppenheimer" blew past predictions to spark the fourth-biggest box office weekend in Hollywood history and the highest weekend not led by a Marvel or "Star Wars" sequel.
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